Europa Flow

In this project for Europa's product 'Flow,' I extended the creative style aligned with the brand’s existing promotional materials, contributing to a fresh animation that defines the product. The film showcases simplified white lorries and blue accents in a 3D space, maintaining the product's visual identity. Collaborating closely with the clients and the extended team, we strategically introduced Europa's signature red colour to punctuate key moments, enhancing the overall visual impact.

Beyond design, my role encompassed storyboarding and animating the film, integrating a mix of 3D animation and 2D elements. The bespoke 3D scenes support the narrative and simplify the messaging, resulting in visually engaging sequences. The animated lorries, along with text animations and icons, effectively communicate the benefits of the 'Flow' product by directly supporting the voice over.

The final product encapsulates the essence of Europa's Flow product launch. It offers a visually immersive experience that simplifies the intricacies of customs services, creating a compelling narrative.